Saturday, April 07, 2007
Robin Hood Marketing
Katya Andresen, author of Robin Hood Marketing, spent a half day with HIPPY state directors from Arkansas, Colorado, Nevada and Florida. The day started with networking and professional development among the group, with excellent input from Colorado Parent Child Initiative board member Erica McIntire, Senior Vice-President of Marketing / Communications, at Vectra Bank Colorado. By days end, we had identified ways to hone our message and focus our communication efforts. We plan on working together on shared projects such as materials for parents to work with their children, sharing success stories and increasing our professional knowledge in the area of marking and public relations. We identified another book we'd like to read and discuss together, "Made to Stick" by Chip and Dan Heath. I'll keep you posted on what I learn next!